Our Story

Built by a reseller,
for resellers.

A shoebox of receipts. Platform CSVs nobody can make sense of. A tax season that catches resellers off guard every single year. That's why FlipBooks exists — so no reseller has to walk into their accountant's office blind.

The Story

It started with a
shoebox of receipts.

I got into reselling the same way you probably did — cleared out some closets, listed a few things, made some money, and thought "wait, I can actually do this." A couple years in, I was sourcing every weekend, shipping every day, running what felt like a real business.

Then I started talking to other resellers about tax season.

The story was the same everywhere. Shoeboxes of receipts walked into accountants' offices. Spreadsheets that broke the moment volume picked up. Platform CSVs nobody could make sense of. Bank statements highlighted in four different colors. People paying hundreds of dollars just to untangle a year of reselling income — and still walking out with surprise bills because they hadn't tracked deductions properly. Not COGS, not mileage, not shipping supplies — nothing.

"Same story, from every reseller I talked to: spreadsheets don't cut it."

So I looked at the alternatives. The big-name accounting apps were expensive, complicated, and had zero clue what a "final value fee" was. They didn't understand platform fees. They didn't understand per-item COGS. They were built for accountants — not for someone who just bought 30 books at a garage sale for $15.

Spreadsheets broke the moment volume picked up. Same mess, same stress, same scramble every April. Nothing out there was built for how resellers actually work — buying hundreds of items, selling across multiple platforms, paying cash for half of it, and just trying to figure out what you actually made.

So I built FlipBooks — so no reseller has to face tax season blind.

Our Mission

We speak your language.

We don't use accounting jargon. COGS, platform fees, sourcing trips — we know what these mean because we've lived them. Our mission is to give every reseller — from the weekend thrifter to the full-time flipper — the financial clarity they deserve. No more spreadsheet nightmares. No more tax-season panic. Just clear numbers you can trust.

What We Believe

Principles we build by.

🎯
Built by a reseller, for resellers
We don't use accounting jargon. We speak your language. COGS, platform fees, sourcing trips — we know what these mean because we've lived them.
⚡
Radical simplicity
Every feature we build has to pass one test: could a reseller use this while standing in a thrift store? If it's complicated, we cut it.
🔒
Your data, your business
We use Plaid for bank connections — the same technology millions of Americans use every day. We never sell your data. Ever. Full stop.
The Market

The reseller economy
is massive. And underserved.

0 M+
Estimated resellers in the U.S.
(Bureau of Labor Statistics, eBay & marketplace data)
$ 0 B
Estimated U.S. resale market size,
2025 (ThredUp Resale Report)
$ 0 +
In deductions self-employed
sellers may leave unclaimed each year1

Individual results vary. FlipBooks is software — not a tax preparer or licensed tax advisor. Users are responsible for all tax filings and should consult a CPA. See citations in footer.

Start organizing your
reseller books today.

Stop digging through spreadsheets and shoeboxes at tax time. FlipBooks organizes your income, COGS, mileage, and receipts in one place — so you and your CPA can work from clean numbers. Try FlipBooks free for 7 days.

Try FlipBooks Free for 7 Days → See Pricing

Individual results vary. FlipBooks is software — not a tax preparer or licensed tax advisor. Users are responsible for all tax filings and should consult a CPA. No refunds after the free trial period.